Lament
of a Lost Art For(u)m
Back
in the 1970s, before Vinyl Album sales started to plummet, most
everybody knew, where their local record stores were, and usually had
a favorite, or two, to which they were more loyal, than the rest.
Those shops were so ubiquitous, in the face of our urban
streetscapes, that some attained landmark status. Growing up in
Toronto, the Sam the Record Man chain's iconic twin LPs were as often
evoked in describing directions, as they were symbols of our
destination. If radio helped to cause our addiction, record stores
were our dealers, and we were not, ever, long from our next fix.
From
the moment of our arrival, at these dangerous halls, that could spell
short term financial ruin to many a teen, we were inundated with
visual stimuli, from every angle, even as we could only listen to one
tune, at a time. As a forum, the album art we were surrounded by, may
have singly exposed more impressionable minds, on a personal level,
to a visual art form, than any other.
The
way music was sold, then, produced an effect of storefronts acting
not only as retail outlets for the music publishing industry, but, as
a side effect, as showrooms for album art. Of course, there was a
synergy. Often, we would develop an interest in an album based on
what was visually attractive, which would lead to listening to the
content. In fact, those brick and mortars were so lucrative, and as a
result equally prevalent, that we city dwellers often found ourselves
face to face, being introduced to new art, both in the audio and
visual media, while randomly passing by, or by innocently standing
curb-side.
These
twelve and three eights inch square, printed card stock, mass
produced works of art, were frequently to be seen strung together in
a dizzying pattern repeat that added a kaleidoscopic element to our
awareness of these works.
This
format, when studied at arm's length, revealed sufficient detail, to
allow a good level of appreciation, of some intimacy. As much of the
song/artist information was published on the covers, we often had the
propensity to study them, while taking some sacred personal time to
listen to the record. More often than not, this was the time, during
which previously unseen details appeared to us. Some were dark,
others humorous, and others yet simply interesting, but this
increasing familiarity always seemed to help us to connect with the
music on a deeper level. From Coltrane's pensive contemplation to
Yes' utopian worlds, across Nirvana's social commentary, and beyond
Pink Floyd's enigmatic imagery, to The Misfits, and Black Sabbath's
over the top seriousness, from RUN-DMC's businesslike toughness to
the Beastie Boys' playfulness, the covers not only had to be iconic
representations that reflected a musical genre, but capture the
audience's imagination, as well. Even the simplest, cleanest
portraits were a study in that duality, often capturing a style, or a
feel that fans adopted. The artists had to embody, or visually
represent the ethos of the content of the album, as well as the
band's overall aesthetic, and, in the case of established acts, had
to position the artwork in context with preceding works. In its most
evolved form, the artwork managed to add another layer to the rich
texture of a band's mystique.
Where
Yes fans would look forward to the tactile connection between
themselves and one of Roger Dean's new illustrations, followers of
the Clash could feed their need for the
expression of anarchy and anger from the implied violence and
aggression represented on that band's latest release. By the time
that band's seminal third album's cover art was designed, they'd
already permitted themselves a jeering reply to mock rocker Elvis
Presley's eponymous debut. While this was surely not the earliest
instance of a sort of visual retort, is was, with even greater
certainty, also not the last, with the range of intent spanning form
ridicule to homage. The variety of work one could find, was as
limitless as artist's imagination, and we who were exposed to it,
were enriched by it.
The
closeness many of us feel, to this for of art, springs, in part, from
the tactile interface of having held the newly released work in our
hands. We touched them, when they were in the record stores, and had
even the feel and texture integrate into the knowledge of the object.
Today,
even though sales of the 33 1/3 RPM format are rebounding, the brick
and mortar stores selling vinyl neither have the presence they once
did, nor do the few that do exist possess the magnetic, sometimes
even frenetic draw, that massive music industry ad campaigns
frequently produced.
As
music sales have morphed from LP, to CD to digital downloads, we've
lost a sumptuous luxury. While the format initially shrunk to less
than on quarter of its original size, it eventually faded, almost
completely, from its once esteemed role. Even though long playing
vinyl records have seen a resurgence, in recent years, with 2013
marking a 33% increase from the previous year (a 22 year record),
neither they, nor their packaging will ever again reach the level of
cultural significance they once enjoyed, in terms of placing a visual
art form in the public eye.